In Urdu, 'itminan' means being leisurely, relaxing and enjoying the present. Each of our handcrafted products go through unique, leisurely processes, inspiring our core values and making our products one-of-a-kind , reflecting the intricacies of the craft and the respect our artisans have for their work.

In a world of rapidly-evolving fashion and commercialization, we focus on sustainability, natural fibres and local artisans, and aim to promote fair trade practices. 
Itminan evolved as a separate brand inside a small family based business  in  Jaipur . Taking advantage of a history of more than 20 years of experience in Hand Block printing , the decision to create our own band came naturally.
Embracing the use of old techniques and the natural expertise that comes with experience , Itminan still maintains its traditional structure and most of its staff has been working for the company for more than two decades , passing along it’s valuable expertise and skills to a new generation of workers.

We aim to present the tag Made in India as a proof of quality but also as a means of supporting our local community.